CHOC: The Future is Bright

It’s not about the “what,” it’s about the “what next.”

One of the nation’s premier children’s hospitals, CHOC was set to cut the ribbon on its new nine-story, 330,000-square-foot tower bringing together specialty clinics, advanced imaging, orthopedic rehab, and a dedicated floor for pediatric research.

But hospitals open new facilities all the time. Before the community would care about services and specialties, they needed to understand the vision driving it all. And so did donors.

Our launch platform made it visible. We juxtaposed the expanded CHOC spaces with time-lapse projections of the futures children could step into because of what happens inside. More moments, more experiences, more childhood. And eventually, adulthood.

A big new tower is impressive. But what it makes possible is the headline.

The future is bright. And now it has an address.